Thank you, United Airlines, for the stunning customer service available exclusively on your awesome website. I haven’t been provided such prolific up-selling since the last time I went to McDonald’s. But fast food joints only offer me more fries and soda, whereas your site allowed me to choose from a myriad of ways to spend hundreds of dollars.
Thank you for starting out the experience with an ad in the middle of your home page for luxurious travel packages completely unrelated to the reason that I came to your site.
Thank you for posting a price that didn’t happen to mention the extra fees of another 10% on top of the price you quote. If there’s one thing I don’t want to be bothered with when I’m shopping, it’s those pesky details about how much things actually cost. I don’t know how many times I’ve used a Sharpie on the Denny’s menu so that I can choose my breakfast Slam with flagrant disregard to the price.
Thank you for the sidebar ad for your credit card, which I was eager to read to take a break from all of those details about how much my $408 flight actually cost. And how convenient that you gave me the opportunity to get a credit card; I was wondering how I’d pay for these tickets.
Thank you for the opportunity to upgrade from your standard sarcophagus seats to your more roomy caged-veal seats. And for only $39 a leg, that’s less than $80 each way. Why, that’s quite a deal when you think about what a square foot of rental space costs in a good neighborhood these days. Of course, that money only buys me the space for the four hours of flying time, but I'm sure it's worth it.
All in all, it was wonderful to see how such a successful company (the largest airline company in the world, according to a rousing speech by the CEO that we all enjoyed listening to on the airplane televisions before every flight) can, through the wonders of the web and a brilliant advertising strategy, prostitute itself every bit as well as those kiosks that sell mobile phone cases in the local mall.
Thank you, United, for helping me to consider using any other airline next time around. Or maybe I’ll drive.